Just a few years ago, Reno grabbed some coveted attention by ranking as one of the nation’s best bets for building a business. In fact, the rave by Inc. Magazine (and others) was all about Reno’s low cost of living, awesome outdoor lifestyle, and Nevada’s low-tax environment. The cherry on top, back in 2005, was a booming gaming economy and population that continued to drive feet and dollars through business doorways – brick-and-mortar and virtual. The party, it seemed, would never end.
But then came the bust. Goodbye gamblers. Goodbye start-ups. Reno’s ranking as a fave place to do biz is now somewhere between a Virginia City mineshaft and grandma’s cellar. But not so fast. Nevada is one of the world’s premier alternative energy hotspots, with innovation and incentives that bring the world’s top inventors and investors up, down and across the state. While gaming and tourism may be getting kicked in the butt, Nevada is still the place to be for the emerging alternative energy business. NV Energy will likely build the 235-mile electric grid from south to north, allowing feeds from future wind and solar generation. Geothermal is apparently heating up (yes, an easy pun – sorry!) and federal and state tax incentives will likely remain magnets for businesses and homeowners to get on the alternative energy bandwagon. Nevada is a great place to start/bring an alternative energy business.