The concept that people who are green or eco-concious are actually a minority came up at the Lake Tahoe Eco Symposium on Friday. It’s a concept that at the time I heard, kind of had a hmmm…, aha moment, but as I’ve thought about it and resonated on it, I’m wondering if it is true.
I am so used to being surrounded by environmental awareness and constantly running across books, posts and conversations about sustainability and the green revolution, but is this only me? Am I really a green minority?
This is a real issue, as I discussed with a colleague at the symposium. An event titled Eco Symposium is really only going to draw people already interested in the environment. Most of the people in that room had probably heard about the topics discussed at the event; many were probably experts on the subject matter. So, how do you get people that are ungreen to turn green?
The idea continued onto Saturday at Earth Day. I saw many of my eco-concious revolutionaries at the event, but many people that were walking through the Village at Squaw had no idea it was Earth Day – they were simply going skiing as they do every Saturday.
Maybe some of them saw a incandescent light bulb or a blue bag, and thought what is that for? But did they ask, or keep walking on by…
How can we make being green the norm instead of a minority?