Sierra Business Council
Sierra Business Council President Steve Frisch focused his presentation on the challenges facing sustainable business. He persuaded moving past talk into action. “We need to balance between regulatory approach and market drivers,” said Frisch. “The piece driving change currently is non-profit and government non-regulatory. We need this to flip. We need the courage to lead.”
What drives a better economy?
What is the right thing regarding green business and green development?
What is the new voice of business?
“Restoring resources from beginning to end. We have to embed this in everything we do.” – Steve Frisch
Many Shades of Green by Tracey Grose – NEXT 10
California per capita energy usage has decreased while the rest of the nation has increased energy use. Why is this? According to Grose, California leads in innovation and forefront in green technology – it is diverse, growing faster than local economy. Employment in green business has grown 36% compared to 13% growth in total economy. A vast array of green economic growth exist – to learn more, download the presentation here.
Lake Tahoe Prosperity Plan
Trish Kelley presented on the Lake Tahoe Prosperity Plan. This is a lake-wide collaborative plan to promote economic growth and environmental protection in the Tahoe region. The Tahoe basin is losing jobs compared to the rest of the region; the existing aged development is contributing to environmental degradation.
“There is a need for a transformation and revitalization of the economy,” said Kelley. “If we make the right policy to allow business innovation, we can change the trajectory of the economy in the basin.”
“Unfortunately, the basin is not very sustainable,” said Kelley. “Someone recently said the basin was the brownest green area that they had ever seen, so that is our challenge.”
Read an article about the prosperity plan published in the Sierra Sun.
“We Can Do This – How Greening CA Businesses will make money for CA Businesses!”
Presented by Hank Ryan – Small Business California
“This room is not full. This room should be overflowing with people who have these attitudes,” said Ryan.
Small biz must be proactive by being energy smart. This requires 3 basic tools:
- energy savings = easily measured
- access to capital that allows business to invest in energy savings
- regulations that encourage business to earn profits by saving energy
Ryan discussed “smart meters” – ping information about energy devices in order to save. This is projected to cut use by 5-10%. Are you paying the right energy rate as a business? Websites and devices being created to help us power down. Can computers help in the revolution of energy savings?