Sustainable Green

We all understand the importance and necessity of environmental awareness and sustainability. A business model that is not attuned to this, is a business model with a limited future. As an environmental business student at UNR,  you must be conscious of the fact that businesses, like issues, fade like fads. Assuming that “just being green” is a key to success, is assuming that “being green” is an everlasting trend.

This is not the case according to Anthony Downs’ article “Up and down with ecology- ‘the issue-attention cycle'”. He discusses the phases of a topic of interest in the media and in the public’s mind.  Is green business just a phase in the issue-attention cycle, or is it a trend that will always stay in style?

In Thomas Friedman’s “Hot, Flat, and Crowded,” the concept that being environmentally aware is akin to being “liberal” or “girly-man” no longer applies.  An environmental approach to business has moved to the apolitical sphere, separating the issues by way of fact, not position. The reality, according to Friedman, is that we either do business with the environment in mind – or we won’t be doing business at all.  In a New York Times article, Friedman poses the question: What should the 18th chapter of “Hot, Flat and Crowded”  be about? We think chapter 18 should discuss creating green business that is not only the trend, but sustainable for the future.  What do you think?

The marketing tactic of “greenwashing” everything has diluted the true message behind the realities of being environmentally responsible. It is no longer imperative that you brand your business as being green; you must brand your business as being responsible, sustainable, and economically efficient.

What are some  sustainable business ideas that you see in Nevada’s future?

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One response to “Sustainable Green

  1. Sustainability needs to become cultural. There are too many people walking around with their “Go Green” t-shirts with absolutely no knowledge of exactly to “be green”…if you watch them long enough, they’ll throw their trash on the ground while wearing their trendy tees. In order to become green, we need to promote a lifestyle through education as opposed to a trend through our magazines and television shows. If only we cared more about our life as whole instead of what we “think” we are supporting.

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